Media - Expand Your ReachIt’s a well-known fact — the more media your business has, the more people you can reach with your message. Media traditionally is known as TV, radio, print, and of course, the Internet. Expanding yourself and your business on different media platforms naturally increases revenue, but sometimes we lose sight of the fact that it increases your authority too! Wouldn’t it be great to ‘own’ your own media? As your organization continues to build an online presence and you have an active campaign deployed that is providing value in exchange for a name and email address, you are in effect creating your very own media network through your email list! Now, let’s talk about leveraging your media!